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• Digital Marketing 101: Modern Marketing Strategies For Small Business - Members Only Free Event

  • When
    01/28/2020
  •  
    12:30 PM - 5:00 PM
  • Location
    YEO & YEO, 5300 Bay Rd, Suite 100, Saginaw, MI
  • Spaces left
    10

  Register

  Are you marketing your business effectively online? Maybe you aren’t even sure how to answer that question yet…

  In this workshop come and enjoy four full hours of coursework on how to leverage your online presence within your organization. Whether you are a simple one-person startup, or a well-established corporation, this workshop will help educate yourself, and your team to be more effective in your online marketing efforts.

  Subjects We Will Cover:

  1. Market Research. Learn how to research your target audience and set a proper market share with your ad budgets using the Google Keyword Planner.

  2. Websites. What you should be asking your web developer. (Yes, you need a web developer.)

  3. Email Marketing. Build a mailing list of people you can regularly communicate with through educated, well written content that will drive leads.

  4. SEO (Search Engine Optimization). Get 70% more traffic to your website with organic rankings in Google.

  5. YouTube Marketing. Build your brand with simple “how-to” videos.

  6. Social Media Marketing (Instagram, Facebook, LinkedIn) Learn how to create timelines and strategies for your written content, best practices, and how to create graphics without hiring a graphic designer.

  7. LinkedIn Marketing. Grow your connections and convert 80% more qualified leads.

  8. Google AdWords. Avoid common mistakes and set up profitable campaigns first time.

  9. Facebook Ads. Drive brand awareness, followers, and leads using inexpensive Facebook ads.

  10. Google Analytics. Improve your marketing with Google Analytics data

  By the end of this workshop you will have all the tools necessary to start your own marketing campaigns online, or at least make better purchasing decisions when dealing with ad reps and agencies.

  

  What you’ll learn

  • Grow a business online from scratch
  • Correct mistakes and build on your current strategies
  • Make better purchasing decisions and know what to look for when hiring marketing agencies and media companies
  • Work from home as a freelance marketer

  Are there any course requirements or prerequisites?

  • No experience required
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

  LIMITED SEATING!!!

  Networking & Registration 12:30 - 12:55 p.m.

  Class starts at 1:00 p.m. 

  Light refreshments provided

  
  

  Megan Michels is a mom, boss babe, social media guru, and overall marketing wizard. Megan has two sons she raises in Thomas Township. Megan started her career in cemetery sales and management. She went on to work for MLive Media Group for 5 years where she learned the power of marketing. She is the founder of the Homeruns for Headstones charity, and serves on the board of Women in Leadership Great Lakes Bay as the Marketing Committee Chair. When she has spare time (which isn’t very often) she enjoys cooking, staying active, riding motorcycles, corn-hole, and Merlot. 

  Thank you to our sponsors!

  Please visit their websites by clicking on their logo

     

  
  

   

  

  
  

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• Daring to Lead, Stories from the Field

  • When
    02/25/2020
  •  
    11:30 AM - 1:30 PM
  • Location
    Horizons Conference Center, 6200 State St, Saginaw, MI 48603

  Register

  Something is going on in the world of leadership that can’t be ignored…a call for COURAGE like we have never seen before. LEADERSHIP that goes beyond titles. AUTHENTICITY that has consequences. VULNERABILITY that is risk and exposure, but also the doorway to joy, creativity, challenge, inspiration, calling and purpose. The world is desperate for braver leaders and it’s calling us…WOMEN. But not everyone answers the call to be DARING.

  Join us in kicking off our Daring to Lead series with a panel conversation about stores from the field. We will be hearing from amazing women in various sectors and what they did to Dare Greatly and lead with vulnerability.

  11:30 am - 12:00 pm: Registration & Networking

  12:00 pm - 1:30 pm: Lunch & Program

  Please register for this event by 2/21/20

  
  

  Rebecca Barror, Panel moderated:Becky is a leading life coach and highly regarded speaker who has survived her child being diagnosed with autism, her marriage falling apart, and losing her home to foreclosure. She is a force to be reckoned with, because she is the queen of overcoming and effectively teaches clients across the globe the art of creating a life filled with joy! Becky's moto; LIFE DOESN'T HAVE TO SUCK, and her strategies inspire, educate, and support audiences and clients to make massive life improvements regardless of what difficulties stand in their way!

  
  

  PANELISTS:
  

  Dana Muscott, City of Bay City: Dana is the City of Bay City, City Manager. Prior to she worked for the City of Bay City for thirteen years as City Clerk and Deputy City Manager. Her municipal career started with Saginaw Charter Township as Deputy City Clerk. After attending Michigan State University, Dana obtained her Master Municipal Clerk status in 2005 and in 2014 earned the prestigious Certified Michigan Municipal Clerk status. Dana was elected as President for the Michigan Association of Municipal Clerks in 2008 and is also the Past President of the Bay County Clerks. Dana is a Certified Public Manager through Saginaw Valley University and a graduate of the Henry Marsh Institute for Public Policy at SVSU. 

  Tonya Moore, General Motors:Tonya has been a Quality Leader for twenty-three years in the automotive industry in various positions. She is currently a Sr Supplier Quality Engineer & Global CT Lead for Switches at General Motors. She holds a BS in Electrical Engineering from Michigan Technological University (Houghton, MI), Master of Arts in Organizational Management and Graduate Human Resource Management from the University of Phoenix (Troy, MI). She earned her Statistical Engineering Journeyman problem-solving certificate from General Motors University, Associates of Applied Science in Quality Assurance Management from Mott Community College (Flint, MI) and her ASQ CQA certification. While her primary job by day is an Engineer, Tonya’s passion is to empower women. She believes to truly empower women we need to show girls that it is possible to be in roles that are traditional filled by men.

  Deb St. Hilaire, Diva Nation: International best selling author and award winning speaker, Deborah St.Hilaire, is dedicated to uniting and empowering women of all ages. She accomplishes this through her group and personal coaching with "Strength From Within Training", workshops, live events and writing. Deb is the author of "Divalution, the Evolution and Revolution of The Diva", founder of Divalution, The Divalution Project (a philanthropic sorority) and W4DIVAS.com, an internet podcast network for women. She is the host of Diva Dialogue and The Divalution Show. Deb's mission and purpose is: "that women unite with one voice, that we discover our individual purpose and passion, that we know unconditional love and practice judgement free acceptance, that we work, together, for equal pay and global human rights. 

  That's what The Divalution is all about.

  **Cancellations must be made 7 days prior to the event for a refund**
  

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• Psychological Safety in the Workplace

  • When
    03/24/2020
  •  
    11:30 AM - 1:30 PM
  • Location
    Horizons Conference Center, 6200 State St, Saginaw, MI 48603

  Register

  Studies show that psychological safety allows for moderate risk-taking, speaking your mind, creativity, and sticking your neck out without fear of having it cut off. Fundamentally, experiencing psychological safety at work means that you feel comfortable making yourself VULNERABLE in front of the people you see every day. Kasey Fox will share with us ways to ensure that you are providing a psychologically safe workplace for your team.

  11:30 am - 12:00 pm: Registration & Networking

  12:00 pm - 1:30 pm: Lunch & Program

  Please register for this event by 3/20/20

  

  Kasey Fox: Kasey provides administrative support as the Operations Manager of the Neuroscience Service line at Mid Michigan Health. She has a unique 20 year background in healthcare, leadership, communications, and project management. She received a BS in Exercise Physiology and a MSA in Leadership Administration from Central Michigan University. In her free time she serves on the Board of the Hospital Hospitality House and Midland's Alzheimer's Association and teaches courses in conflict management, emotional intelligence and team building. Out of all her accomplishments she is most proud to be the mother of a very strong-willed and independent 3 year-old-clone of a little girl and a 13 year old rambunctious pup that refuses to act his age.

  
  

  **Cancellations must be made 7 days prior to the event for a refund**
  

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• Biography Statement Workshop - Members Only

  • When
    04/21/2020
  •  
    6:00 PM - 7:30 PM
  • Location
    Wirt Library Kantzler Meeting Room, 500 Center Avenue, Bay City
  • Spaces left
    29

  Register

  Find it hard to talk or write about yourself? This workshop will give participants the tools they need to write a concise, interesting biography as an introduction as a speaker or for other uses. Attendees may bring a laptop or other device to write their bio, or just old fashioned pen and paper.

  This is a members only event. 

   

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