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Upcoming events

    • 12/17/2019
    • 11:30 AM - 1:30 PM
    • Horizons Conference Center, 6200 State St, Saginaw, MI 48603

    Amy Bartels Roe, encourages us to take a breath during this busy season to give thanks for our many gifts as she shares about one of the best gifts in her own life, The Mustard Seed Shelter. In this presentation, Amy will share stories of how love is truly the key ingredient for helping the women and women with children transform their lives and become successful members of our great Saginaw community and how each and everyone of us is and can be a part of the vision of Mustard Seed Shelter and every organization who serve those in our community who are experiencing homelessness.

    The Mustard Seed Shelter is the recipient of WIL Gives Back for 2019.

    11:30 am - 12:00 pm: Registration & Networking

    12:00 pm - 1:30 pm: Lunch & Program

    Please register by 12/13/19 to attend this event

    Amy Bartels Roe has served as the executive director at Mustard Seed Shelter in Saginaw, MI since 2014. In this role, she leads a team of paid staff and many volunteers to live the agency’s mission, which is: “We water the seed of inner strength in homeless women so they can make a better life for themselves and for their children.”

    Amy began volunteering with Mustard Seed Shelter from its very beginning in 1995. At that time, she was in college and working part-time as a youth minister. Amy has a bachelor of arts degree in sociology, with a minor in social work.

    Following college, Amy’s role as volunteer changed (from painting walls, pulling up carpet, cooking and so on) to training our volunteers in a strength-based approach to work with the guests we serve. Prior to becoming the executive director in 2014, Amy worked as a social worker for Boysville and then Lutheran Child and Family Service for 12 years. She also served as pastoral minister at a local church. Many community outreach programs Amy began are still in existence today. She has similarly planted and cultivated many “seeds” for Mustard Seed Shelter and has helped widen and strengthen the organization’s base of support to prepare for future growth.

    ***Cancellations must be made 7 days prior to the event for a refund***

    • 12/18/2019
    • 5:30 PM - 7:00 PM
    • 512 E. Midland St., Bay City, MI 48706
    Registration is closed

    Stop in for some holiday cheer with the ladies for a little get to know our members evening. There will be appetizers provided and drinks on you. Come and relax and enjoy the company. Pop in for a few minutes, or stay till the place closes. Whatever makes you happy!

    • 01/28/2020
    • 12:30 PM - 5:00 PM
    • YEO & YEO, 5300 Bay Rd, Suite 100, Saginaw, MI
    • 50

    Are you marketing your business effectively online? Maybe you aren’t even sure how to answer that question yet…

    In this workshop come and enjoy four full hours of coursework on how to leverage your online presence within your organization. Whether you are a simple one-person startup, or a well-established corporation, this workshop will help educate yourself, and your team to be more effective in your online marketing efforts.

    Subjects We Will Cover:

    1. Market Research. Learn how to research your target audience and set a proper market share with your ad budgets using the Google Keyword Planner.

    2. Websites. What you should be asking your web developer. (Yes, you need a web developer.)

    3. Email Marketing. Build a mailing list of people you can regularly communicate with through educated, well written content that will drive leads.

    4. SEO (Search Engine Optimization). Get 70% more traffic to your website with organic rankings in Google.

    5. YouTube Marketing. Build your brand with simple “how-to” videos.

    6. Social Media Marketing (Instagram, Facebook, LinkedIn) Learn how to create timelines and strategies for your written content, best practices, and how to create graphics without hiring a graphic designer.

    7. LinkedIn Marketing. Grow your connections and convert 80% more qualified leads.

    8. Google AdWords. Avoid common mistakes and set up profitable campaigns first time.

    9. Facebook Ads. Drive brand awareness, followers, and leads using inexpensive Facebook ads.

    10. Google Analytics. Improve your marketing with Google Analytics data

    By the end of this workshop you will have all the tools necessary to start your own marketing campaigns online, or at least make better purchasing decisions when dealing with ad reps and agencies.

    What you’ll learn

    • Grow a business online from scratch
    • Correct mistakes and build on your current strategies
    • Make better purchasing decisions and know what to look for when hiring marketing agencies and media companies
    • Work from home as a freelance marketer

    Are there any course requirements or prerequisites?

    • No experience required
    • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).


    Networking & Registration 12:30 - 12:55 p.m.

    Class starts at 1:00 p.m. 

    Light refreshments provided

    Megan Michels is a mom, boss babe, social media guru, and overall marketing wizard. Megan has two sons she raises in Thomas Township. Megan started her career in cemetery sales and management. She went on to work for MLive Media Group for 5 years where she learned the power of marketing. She is the founder of the Homeruns for Headstones charity, and serves on the board of Women in Leadership Great Lakes Bay as the Marketing Committee Chair. When she has spare time (which isn’t very often) she enjoys cooking, staying active, riding motorcycles, corn-hole, and Merlot. 

    Thank you to our sponsors!

    Please visit their websites by clicking on their logo


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Women in Leadership Great Lakes Bay Region

PO Box 6717

Saginaw, MI 48608
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