Why Marketing Matters for Growth

Christiana Malacara {MAH-lah-KAD-ahh} is a Senior news reporter for WSGW, Alpha Media, and created and hosts the radio-show/ podcast called- That’s What She Said! There, she invites women of the Great Lakes Bay Region to share their stories to empower others. She also hosts and produces Somos Hispanos of PBS Delta Broadcasting. She also works closely with TLD Holdings and Duperon Education through her digital marketing business, Third Eye Marketing llc. In the community, Christiana serves as the Chairwoman of  LLEAD Saginaw Chapter. She is a Saginaw Chamber of Commerce YPN Steering Committee member and the YPN Marketing Committee Chairwoman. She is also an active member in the  Midland Business Alliance: MyPros, and Bay Area Chamber: Energize. She is also a member of the Saginaw Valley Rotery Club. Her leadership extends to a board position of MI ALMA, a statewide organization, as she represents the Great Lakes Bay region.  Most recently, she won the Michigan Association of Broadcasters’ Best Feature Story and Michigan Best Podcast Awards for That’s What She Said!  Christiana believes that community engagement, culture, and media should serve as tools to enact positive change in our communities.